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Growth strategy in frozen food

Client situation & approach

A French company specialized in the breeding, processing and marketing of poultry as well as in the preparation of meals.

EFESO was engaged to support the Executive Committee progress towards sustainable and profitable growth through their 5 years strategy plan for national branded products. 

The deliverables of the project included:

  • A deep end to end analysis from the vision down
  • Identification of major growth opportunities in 10 years from mega trends and major food trends
  • Development of potential strategic scenarios from detailed strategic initiatives
  • Involvement of key functions across the business to engage all stakeholders

Results

  • Divestiture from non-profitable categories
  • Roll-out of the strategic roadmap across all families and functions
  • 7% increase in turnover 4.7% increase in net operating income