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Philippe Jaegy, VP FMCG practice leader at EFESO quoted in LSA

From time to time, in the search for greater dynamism, big brands need smaller ones to help recharge their batteries, so they can better match the expectations of their consumers, particularly those of the famous millennials.

Philippe Jaegy, VP, FMCG practice leader at EFESO, has helped to explain this phenomenon in an article published by LSA, on May 17 (article in French).