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The Luxury industry faces a situation of slow but steady growth when looking purely at the numbers. How these numbers are built-up is a different story: more and more shift in buying patterns, reduction of tourist traffic to traditionally popular hubs (Paris for instance), and fluctuations in currency make for a volatile market.

Finding and optimising routes to market is the key differentiator for success. At the same time the customer’s brand experience through touch points and brand story need to be good and strong enough to maintain brand preference.

EFESO works with clients in this industry to develop compelling brand stories and to ensure that the products are available at the right time in the right place at the right price.

Referents for Luxury Goods