Please enable JS

AWATAD, a novel approach to sales

“Information is the way to manage uncertainty; companies should learn to integrate and understand relationships and patterns to develop insights to support decision-making. Sales organizations are a great source of valuable information that can support this uncertainty management”.

[…] “New sales management practices need to manage the omni-channel approach to customer touch points because customers today expect to engage with the company sales team Any-Where, Any-Time, Any-Device (AWATAD). They continuously move between the online and offline worlds (O2O) during the buying decision-making process”, says Hesham Dinana, VP and Sales & Marketing Expert at EFESO, author of the first chapter of the brand new book Insights-Driven Sales Management.


“This represents a major opportunity for data collection to develop real-time insights beyond the traditional consumer market research studies”.

Read and download the chapter here