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Strategy Savvy

Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization

A new book by Dr. Hesham O. Dinana, Vice President (EFESO Egypt) and Professor at the American University in Cairo

Many practitioners and academicians preach the need for change as the way to manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment we live in. Hundreds of books have been written over the last few decades about strategy and strategic management as the way to win in the ever-changing environment.

With the Covid-19 pandemic, many business leaders today question the need for strategy and the value of strategic planning and management in today’s environment.

This book demonstrates that today’s approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant. It is meant for all kinds of organizations (public/private, multinationals/small-medium enterprises, etc.).

The book ‘Strategy Savvy” will guide you through a comprehensive and balanced strategy development approach that is driven by Insights, Culture, Operations, and Digitization. It is structured around 4 key questions:

  • Why do we need strategy?
  • How does strategy emerge?
  • What does the future hold?
  • What to do to put strategy in action?

Reading this book will:

  • Provide you with a new approach to integrating and using existing strategy tools to deliver better results that can help you put your strategy into action
  • Prepare your organization for Society 5.0 and the future economies (such as Sharing economy, the GIG economy, the Purpose economy and the Circular economy).
  • Make you strategy savvy and will help you to truly make the Future happen Today.

You can order your copy here

About the author

Hesham Dinana


Dr. Dinana is Vice President at EFESO Egypt. He has over 30 years of experience in marketing, strategic management, digital transformation management, and customer experience. He has hands-on experience covering such diverse sectors as healthcare, ICT, real estate, food, furniture, and FMCG.

Dr. Dinana held various managerial positions at Philips Medical Systems, North America. He established Hands-on Management Consulting which joined EFESO Management Consultants in early 2012. Dr. Dinana teaches Strategic Management, Analytics and Marketing courses at the American University in Cairo and Arab Academy for Science & Technology. Besides this he is also a member of the board of directors of many organizations such as the Grand Egyptian Museum, Nile Pharmaceuticals, and the EiTESAL ICT Organization.

He has a DBA in Healthcare Management, MBA and bachelor’s degree in Systems & Biomedical Engineering. He is a Certified Management Consultant by the Institute of Management Consultancy, UK, and a Certified Board Director.

Dr. Dinana has given numerous interactive talks/training courses to senior and middle managers and served as a speaker at numerous international conferences.