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Craft brands are progressing more than private labels and national brands

With unfavourable consequences for the rest of the food industry, craft brands are the ones that are performing best, with an annual growth in value of between 4% and 5% compared to 1.5% for the fast moving consumer goods (source: Nielsen).

“It is the end of the one-to-many approach: we must now develop one-to-few strategies, supported by digital technology and flexibility in the Supply Chain. […] ”, says Philippe Jaegy, EFESO Vice President.

“Big organisations have significant growth levers from which they can benefit, for instance great strengths in sensory analysis and taste research. […]” says Jérôme François, Nestlé France Chief Marketing Officer.

Read the other very interesting contributions in the French Press Release attached, issued by HEC Agro (https://www.hecalumni.fr) following the petit dejuner facilitated by Philippe Jaegy for fifty people, with contributions from Antoine Autran, Savencia General Director, Jérôme François, Nestlé France Chief Marketing Officer, Giampaolo Schiratti, Biscuit International CEO, Guillaume Doki-Thonon, Reech & RocketLinks CEO.