+6.5%
Tax and Duty mitigation of revenues in scope
Transforming the European Supply Chain for Fast, Competitive Customer Service
A leading UK and international multi-channel sports fashion retailer faced major post-Brexit challenges. EFESO partnered with the retailer to design a future-ready European supply chain.
Industry: Consumer Goods and Luxury
Industry: Retail
Service: Logistics and Distribution
Service: Supply Chain
Our Client
Leading UK high-street and multi-channel (including e-commerce) sportswear retailer expanding rapidly across the EU over the next five years.
The Challenge
The retailer needed to redesign its European supply chain to support aggressive growth, improve customer service, and eliminate penalties created by post-Brexit structures. Key challenges included:
- E2E strategy alignment: Developing a business-aligned supply chain strategy that unlocked performance improvement potential
- Post-Brexit decoupling: Separating the UK and EU networks to avoid heavy Tax and Duty penalties
- Cost pressures: Reducing logistics costs and improving cost-to-serve
- Competitive gaps: Long lead times versus competitors in both retail and online channels
- Legacy constraints: A supply chain structure unable to support forecasted growth, particularly for e-commerce
Real Results Achieved Together
Through structured analysis, network design, and implementation planning, EFESO helped the retailer define its optimal future European footprint.
-2%
Cost to serve reduction of sales versus legacy logistics network
+85%
Retail Next Day service up from 15 percent
+30%
Online orders delivered next day
Transformation Impact
- Online fulfillment improved to 2–3 days for nearly the entire EU population
- Over thirty percent of online orders delivered next day
- Network of hubs and cross-dock locations designed to reduce transport effort and CO₂ impact
- A future-ready logistics network defined to support five-year EU growth targets
- A full business case developed with time-phased cashflows and investment appraisal
Our Approach
EFESO conducted a strategic, end-to-end review of the retailer’s European supply chain—including costs, flows, and capacity constraints.
Together with the client, the team co-developed multiple network scenarios and assessed their fit with growth projections.
The work identified the optimal logistics network for both retail stores and the fast-growing online business over a five-year horizon.
A pragmatic implementation plan was built, along with a full business case including phased cashflows and investment requirements.
This structured approach ensured clarity, alignment, and readiness for execution.
Related Services
Supply Chain
Supplier complexity obscures 70% of your value creation. We strengthen networks through supplier development programs, risk mitigation strategies, and collaborative innovation platforms.
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- Unlock strategic supply chain improvements that support your expansion plans
- Stop losing revenue to inefficient logistics networks and regulatory penalties
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