+100
Countries
Redesign to Value Boosts Customer Satisfaction and Reduces Costs
To refocus investments on features that matter most, an international food group embarked on a structured Redesign to Value (RtV) journey with EFESO. Through consumer insights, cross-functional collaboration, and systematic cost-to-value analysis, the Group improved product relevance, and unlocked substantial, validated savings.
Industry: Food & Beverage
Service: Industrial Strategy, Operating Model & Transformation
Service: Operational Excellence
Service: Supply Chain
Our Client
An international food group active in more than 100 countries with a strong portfolio across supermarkets and superstores. The company prioritizes innovation, differentiation, and continuous value delivery to its consumers.
“Very effective exercise with a strict but necessary methodology that allowed to obtain significant results quickly.
“
The Challenge
Despite a robust brand portfolio, the company faced a critical strategic issue: internal assumptions about product features no longer matched consumer expectations. This gap led to investments in attributes that consumers did not significantly value.
To realign product strategy, the company needed a structured, consumer-driven approach to identify:
- Value-adding features: what consumers actually care about
- Non-value features: where costs could be optimized without compromising satisfaction
- Future trade-offs: how consumer preferences are evolving
- Savings opportunities: through redesign, ingredient optimization, packaging simplification, and more
The goal was clear: redesign iconic products based on objective consumer value, optimize costs, and build internal capability to replicate the methodology independently.
Real Results Achieved Together
The Redesign to Value program generated measurable financial impact, improved perceived quality, and reinforced a consumer-centric culture across brands and functions.
€1.3M
Projected annual savings for one brand
-11%
annual cost savings identified
+20
People trained on RtV methodology
Transformation Impact
- Environmental responsibility: reduced manufacturing losses, optimized packaging material usage, and lowered energy consumption
- Consumer-perceived quality: increased sourcing of local/labeled ingredients, recipe proportion improvements, and reduction of excess fats, sugar, and salt
- Operational efficiency: improved machine efficiency, reduced subcontracting needs, and modernized production tools
- Cultural alignment: cross-functional teams adopted a shared language and fact-based decision-making approach
Our Approach
EFESO partnered with the Group to design a multi-brand Value Analysis and Redesign program executed over a two-month cycle per product group.
The methodology followed six structured steps:
- Kick-off and scope definition — Aligning objectives, mobilizing cross-functional teams, and onboarding Marketing, Quality, R&D, Purchasing, Production, and Maintenance.
- Functional interviews — Identifying key product features and collecting internal perceptions.
- Consumer panel testing — Validating feature prioritization based on real expectations and benchmarking competitor products.
- Cost allocation to features — Mapping cost distribution against consumer value hierarchy.
- Lever identification and feasibility assessment — Highlighting quick wins and strategic development ideas, with risk, feasibility, and resource evaluation.
- Management validation and implementation roadmap — Aligning Corporate and Business Unit teams around the final redesign choices.
The process co-created solutions with client teams while building internal capability. Following early successes, the Group began rolling out the methodology across additional brands and business units.
Related Services
Supply Chain
Supplier complexity obscures 70% of your value creation. We strengthen networks through supplier development programs, risk mitigation strategies, and collaborative innovation platforms.
Ready to Align Your Products With What Consumers Actually Value?
- Reallocate costs to features that drive real customer satisfaction and loyalty
- Stop investing in product attributes that don’t resonate with your target market
- Join leading food and beverage brands who’ve transformed their portfolios through redesign to value
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