Balanced Strategy Development Approach Using Insights, Culture, Operations, and Digitization

A new book by Dr. Hesham O. Dinana, Vice President (EFESO Egypt) and Professor at the American University in Cairo

Many practitioners and academicians preach the need for change as the way to manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment we live in. Hundreds of books have been written over the last few decades about strategy and strategic management as the way to win in the ever-changing environment.

With the Covid-19 pandemic, many business leaders today question the need for strategy and the value of strategic planning and management in today’s environment.

This book demonstrates that today’s approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant. It is meant for all kinds of organizations (public/private, multinationals/small-medium enterprises, etc.).