+130K
Employees
Product Design De-Complexity in Pet Nutrition: Leveraging Design-to-Value and Digital Analytics to Optimize Product Complexity and Cost Efficiency
Industry: Food & Beverage
Service: Cost and Value Engineering
Service: Digital & Ai
Service: R&d and Product Profitability
Service: Supply Chain
Our Client
A leading global pet nutrition company employing over 130,000 people and generating more than €35 billion in annual turnover.
$41B+
Annual turnover
The Challenge
The company sought to achieve breakthrough savings and simplification across its product design and portfolio management processes while maintaining innovation and quality.
- De-complexity need: Identify simplification opportunities across product formulas, raw materials, and packaging.
- Operational alignment: Simplify design and portfolio processes while supporting end-to-end efficiency.
- Integration challenge: Address legacy complexity from multiple past acquisitions.
Real Results Achieved Together
The transformation delivered measurable cost savings, digitalized complexity management, and sustainable simplification embedded into R&D and supply chain processes.
$45M
Reduction in COGS, representing 12% of addressable costs
1
Complexity Management Tool (CMT) developed and deployed
Transformation Impact
- Sustained CMT analytics capability enabling ongoing SKU optimization
- Platform management approach integrated into R&D to sustain simplification and efficiency gains
- Streamlined product formulation, packaging, and portfolio management.
- Improved collaboration across R&D, procurement, and supply chain.
- Enabled data-driven decision-making through digital simulation tools.
- Embedded continuous complexity management capability for lasting results.
Our Approach
EFESO partnered with the client’s R&D, procurement, and supply chain teams to implement a Design and Portfolio methodology within the Concurrent Digitalized Value Chain model, combining process, human, and digital transformation.
- Digital helped the client understand level of complexity it was dealing with, due to multiple previous acquisitions, across critical design components including technologies, formulations, packaging and ingredients.
- EFESO digital partner AlignAnalytics created a bespoke Complexity Management Tool (CMT) on transactional batch production level, spanning E2E SC and millions of lines of data analysis
- CMT was used to periodically perform simulations and what-if analyses.
- The results of the analyses were converted to bottom-up actions on product management and configuration.
Related Services
Cost and Value Engineering
Rising costs demand optimization from design through production. We apply cross-functional value engineering, zero-based redesign, and continuous cost tracking to protect margins.
Digital & AI
Digital investments fail to deliver operational impact. We translate technology into performance gains through practical AI deployment, data-driven decision systems, and frontline digital tools.
R&D and Product Profitability
Markets demand profitable innovation faster than ever. We optimize the entire product lifecycle through design-to-cost, rapid prototyping, and portfolio profitability management.
Supply Chain
Supplier complexity obscures 70% of your value creation. We strengthen networks through supplier development programs, risk mitigation strategies, and collaborative innovation platforms.
Facing Similar Product Complexity Challenges?
- Reducing product and portfolio complexity while maintaining innovation.
- Achieving cost savings through design simplification.
- Leveraging digital analytics for end-to-end visibility.
- Aiming to embed sustainable complexity management across R&D and operations.
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