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Restarting a Greenfield Factory Planning Project

A leading electrotechnical manufacturer needed to rapidly redesign the layout and concept of a new multi-story greenfield factory in the Middle East. EFESO supported the client in reassessing the full building, logistics; enabling fast, data-driven decisions and laid the foundation for an optimized production start.

Parallaxe

Our Client

A multinational electrotechnical manufacturer operating across the Middle East, Asia, Africa, and Europe. The company produces a wide range of specialized electronic components for applications such as smart cities, energy infrastructure, mobility, and building technology.

Parallaxe

The Challenge

The manufacturer sought to expand into a new Middle Eastern market with a multi-story greenfield plant. However, significant planning inconsistencies surfaced just as construction began, requiring a fast and comprehensive redesign.

  • Severe time pressure: Excavation had already started, leaving only a small window to adjust the concept.
  • Complex production requirements: Multiple value streams, intralogistics flows, and building constraints needed full reassessment.
  • Ambitious production expectations: The client aimed for a highly flexible and best-in-class automated environment.
  • Need for full alignment: All planning streams—building, logistics, operations—had to be integrated rapidly to prevent costly downstream issues.

Real Results Achieved Together

By leveraging a digital twin of the building and its processes, EFESO and the client rapidly identified optimization opportunities and redefined the entire factory concept within an extremely tight timeframe.

45K m²

Optimized factory layout (reduced from 52 Km²)

35%

Reduction in overall transport efforts

40%

Reduction in throughput time (from 50 days to 30 days)

Transformation Impact

  • Identified and corrected layout inconsistencies before construction
  • Optimized material flow, space utilization, and intralogistics design.
  • Improved production and logistics processes through scenario-based simulation.
  • Created a unified planning framework integrating building, administration, warehousing, and manufacturing.


Parallaxe

Our Approach

EFESO deployed a one-stop-shop factory planning approach, bringing together experts in production, logistics, operations, and building design alongside key client stakeholders.

Digital Twin–Driven Redesign

  • Created a full building and process simulation to validate all planning scenarios.
  • Modeled workplace equipment, warehouse systems, and material flows.
  • Identified space and process limitations early in the project.


Integrated Planning Streams

  • Evaluated the existing concept for workflows, material handling, and building layout.
  • Mapped value streams and intralogistics within the virtual model.
  • Defined site requirements, storage systems, and supply concepts.

Operations, Building & Warehouse Excellence Workstreams

  • Improved operations footprint and assembly concepts.
  • Designed ESG-aligned MEP and modular building solutions.
  • Developed CapEx-optimized warehouse technologies and hybrid material distribution systems.

Fast Decision-Making & Stakeholder Alignment

  • Ensured rapid decision cycles supported by scenario comparisons.
  • Assembled a cross-functional task force of ~12 experts.
  • Conducted best-practice tours of European sites to support knowledge transfer.
Parallaxe

Facing Similar Greenfield Planning Challenges

  • Starting construction while still needing to optimize factory layout.
  • Managing multiple planning streams with limited time and high complexity.
  • Seeking a digital-twin-enabled approach for fast, aligned, and data-driven decisions.
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