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The future of Mobility has just begun

Connectivity in the automotive industry is not a recent phenomenon. For years, Connectivity has been called another name “telematics” which refers to “the technology of sending, receiving and storing information through telecommunication devices for OEM use only.”

Article by Jennifer Tonin

A Connected Car today must not only deliver customers with an immersive seamless driving experience providing new services but be an enabler for autonomous driving scenarios and e-Mobility projects.

The Coronavirus crisis only accelerate this transition towards autonomous driving and the automotive industry is now in the middle of technological revolution.

With a 100% of all cars being Connected and Electric Vehicles accounting for 35% of these new cars by 2035 we can understand why Connectivity is the heart of OEMs’ strategies along with consumer centric operating models. In just the last ten years, life has changed immeasurably. From the time we open our eyes in the morning and reach for our phones, we require, indeed demand, connectivity. This has made us, as a race, more impatient as our whole lives become "on demand." The day of waiting to watch a TV programme at a certain time or on a certain day is long gone. Not only phones, but houses and workplaces are now connected as, of course, are vehicles. With this technology moving so fast, the race to get the latest systems and features to market is never ending.

The focus now is to enhance safety, convenience, and quality time, enabling 24/7 accessibility, over the air updates and remote operations, through Connectivity.

Connectivity is not only key to consumers and for OEMs to get real time data, but for EVs too, in terms of EV charging, Proactive driver alerts and simplified trip planning.

In this “New Normality” OEMs have had to transform significantly to gain market share and defend against competition from new players, as OEMs, tech giants and start-ups are all looking for a space in this new ecosystem changing the traditional value chain, now under threat!

This impact on the end to end value chain is also being cascaded down to dealerships who must now be willing to adapt in order to survive as the buying experience is changing significantly and it has become key for them to become part of this new digital experience

Operations too has had to adapt and develop flexibility to support this “on demand” 24/7 digital world where every region has significant contextual difference due to technical infrastructure and consumer preferences.

EFESO can help you to get deeper connections with your customers and develop a consumer centric model. We have been working with OEMS since the days of “telematics”, understand the industry, the road ahead and can help you anticipate needs and solutions based on the challenges of a forever changing industry, technological disruptors and changing customer preferences.

There are no set answers, all solutions we provide are individual, we are passionate and curious with an adaptive hand on approach.

Through adaptive and dynamic strategic planning, we will reduce your risk to launch and accelerate your transition towards this new ecosystem, by challenging and supporting your end to end business.

With global expertise we have launched in all continents working with the entire value chain and ecosystem, implementing initiatives that not only combine technology and processes but also people, so if you are looking for accelerated go to market with value creation throughout the journey, we are here for you!

About the author:

A leading multilingual global expert in the field of Mobility, Jennifer has helped numerous clients launch worldwide with great success. She specialises in proactively reducing time to market through a consultative and innovative hands-on approach. A former Commercial Director for Pirelli’s Connected Division, she currently leads the Connected Services, e-Mobility & Market Delivery division for EFESO Consulting and is engaged in several Mobility and Human Dynamics projects.