Please enable JS

Developing creative growth strategies to capture value

Client situation & approach

The client is a multinational consumer healthcare / pharma company, with EUR 33 billion in sales, is present in 100 countries and employs more than 110.000 people.

The ambition was to become n°5 and n°2 worldwide in two product categories, creating and maintaining an entrepreneurial attitude for smart decisions taken at global level.

Market, business, trends & needs analysis was performed through a network of experts and innovators to capture growth opportunities.

The assignment contained development of distinct growth strategies considering the «company fit» including capabilities, culture, brand analysis, M&A opportunity identification and innovation stream.

Multiple risk analyses and business cases for deployment of global and regional growth initiatives were developed.


  • Eight strategic scenarios were designed, each one containing a coherent strategic direction to reach the target turnover
  • P&L impact of all strategic scenarios was quantified and an overview of the sensitivities of each business case was drafted
  • The innovation stream produced ten fully developed concepts