Vision 2030 – Inside the minds of industry leaders shaping the future of operations

Baccarat is currently going through a pivotal transformation. The transition to lead-free crystal is not just a technical or regulatory challenge, it touches the very core of our craft, workshop practices, and identity.

This fundamentally impacts the way we manage. It requires a long-term mindset, deep respect for craftsmanship, and the ability to make structural decisions while maintaining trust.

Our role is to drive transformation with meaning: evolve without diluting, support teams, and prepare the future without losing what defines Baccarat.

On one hand, Baccarat benefits from strong desirability driven by excellence, luxury, and craftsmanship.
On the other, it faces major pressures: environmental requirements, market volatility, transmission of skills, and cost pressures.

The core challenge is to embrace transformation without compromising quality or identity—to continue inspiring while adapting to a world evolving faster than our traditional cycles.

The second pillar is preserving know-how while fostering innovation anchored in Baccarat’s DNA. This means transmitting skills, respecting long timelines, and continuing to surprise our customers.

Finally, we are driving the sustainable transformation of our industrial tools to adapt to new materials, meet environmental and regulatory expectations, and maintain uncompromising standards.

On sustainability, we act concretely through material evolution, controlled environmental impact, and robust processes, all while maintaining the same level of quality.

Digitalization is not an end in itself—it is a lever for industrial excellence: improving data reliability, supporting decision-making, and optimizing flows.

The objective is simple: evolve at the pace of the market, while staying true to what makes Baccarat credible over the long term.

We address it with a long-term approach: targeted investments, adapting recipes and tools, and supporting teams through the transformation, ensuring it remains both sustainable and faithful to Baccarat’s standards.

We are introducing new materials, more reliable tools, lower energy consumption, improved working conditions, and more robust processes.

Modernizing Baccarat means putting industry at the service of craftsmanship so that centuries-old know-how remains alive, transmissible, and sustainable.

It will remain deeply artisanal but more sustainable, more robust, and better equipped for the long term. Core gestures will remain, while some techniques will evolve to meet market expectations.

We will need to let go of certain habits: energy-intensive processes, a degree of improvisation, and the illusion that excellence can remain unchanged.

What must never be lost is the spirit of craftsmanship and the pride of artisans.

Quality, craftsmanship, long-term perspective, and environmental responsibility will become the defining markers of legitimate luxury, not differentiators, but expectations.