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Market Launch Readiness and Program Management project for a car manufacturer delivers successful Connected Services launches in 3 continents

Client situation & approach

The company is a leading player in the Automotive sector. The project relates to the launch of Connected Services to their prestige brand across 3 continents to meet customer expectations and key industry trends where ~96% of new vehicles are projected to be connected by 2030, from ~48% today. Ensuring coherent alignment to the wider group whilst allowing for the services to be exclusive was key.


EFESO’s role was to:

  • Drive, coordinate and support all functions (internal and external suppliers), activities and processes needed to be put in place to guarantee successful launches across 3 continents
  • Ensure that all launch activities translate into ongoing operational tasks and achievements for a long-term stable and reliable environment
  • Create and manage Master and localised plans to launch Connected Services
  • Evangelise all workstreams and regions on Connected services, getting their buy in on activities to be done for a successful launch
  • Define and implement overarching governance supporting management with risk mitigation and reporting for board presentations


  • On time market roll outs in all 3 continents within 15 months
  • Connected Services launch plan, processes and governance which are now part of business as usual and used to deploy to other markets and services