Florian Roth is the Managing Director of TSETINIS-EFESO in Germany, with over 18 years of experience in performance improvement and holistic profitability programs within the automotive and commercial vehicle industries. He is recognized as a thought leader in product cost optimization and strategic turnarounds. Florian began his career in purchasing at a global market leader in sensors and automation before advancing to a key role at an international Tier 1 supplier, where he managed supplier processes, cost optimization, and operational improvements. At TSETINIS-EFESO, he has led numerous international projects in China, India, and Brazil, focusing on product profitability, localization strategies, and operational excellence.

Florian’s expertise includes delivering holistic profitability programs, driving performance improvement, and managing complex cost optimization initiatives. His notable projects include leading end-to-end profitability transformations and optimizing operations for businesses transitioning to hybrid and e-mobility technologies.